Founder. Photographer. Learning on the fly

Building a startup and a portfolio, in real time.

I'm the founder of a startup called Fora, and a photographer on the side, professionally and otherwise. I'll be writing mostly about Fora, building a platform as a first-time founder with no technical background.

Occasionally you'll get photography, what I'm shooting and learning. And sometimes just life in general, small observations or things I find peculiar. If any of that sounds interesting, stick around, and reach out if you're working through something similar.


Founder. Photographer. Learning on the fly

Recent Articles

Buyers are liars... sometimes

A prospect can get just as excited as a founder about an idea until it is time to buy

I used to work in sales. I’d get frustrated getting the runaround, or getting ghosted by a prospect. An old boss used to say “buyers are liars.” He...

What is Fora

Vendor Management: What does that mean?

What is Fora? Fora is a vendor management software. It was built to act as a digital rolodex for the event and marketing industry, with enough...

Lessons on Vibe Coding - Learning the Hard Way

Friends don't let friends vibe code

I had an idea for a platform that would help me, a photographer, control my word-of-mouth referrals. I called it Giggl (I thought it was a fun and...

Why I'm here

How a last minute photography gig turned me away from real estate and towards building a startup.

Why am I here? I generally have the disposition that unless you’re a close friend or family member, you probably don’t care what I have to say or...

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